A weekly podcast that digs into the marketing and sales strategies used by the world’s fastest growing companies. Each week, host Dan Pratt sits down with marketing and sales influencers across the globe to uncover actionable strategies that marketers of all sophistocation levels can use to make their business more successful. You can subscribe on iTunes to have Opt-In delivered right to your inbox.
Episode 1. What College Parties Can Teach You About Marketing
Guest: Kyle York
Description: Kyle York, Chief Strategy Officer at Dyn, sits down with us to talk about how he led Dyn’s marketing and sales efforts to millions of dollars in revenue, hundreds of employees, and a $38 million Series A round of funding. We’ll also talk about some of the benefits of building a tech company in New Hampshire, and what college parties can teach you about marketing and sales.
Episode 2. SEMrush on Building Relationships to Catapult Your Content Marketing Strategy
Guest: Soso Sazesh
Description: Soso Sazesh, founder of Growth Pilots, sits down with us to discuss why so many businesses fail when it comes to building out a Facebook Ads strategy. Soso has helped companies like WordPress, Intuit, and Kissmetrics grow their customer-base through paid acquisition channels. We’ll talk about the differences between Facebook and Google AdWords, why ad fatigue is a real thing, and the hidden gems in Facebook Ads that will take your business to the next level.
Episode 3. Why Your Facebook Ads Strategy Isn’t Working
Guest: Tara Clapper
Description: Tara Clapper, blog editor at SEMrush, sits down with us to talk about building relationships to catapult your content marketing strategy. We also cover where content marketers can go to find their audience, how to capture that audience once it’s found, and what new tools marketers can leverage to build those helpful relationships online.
Episode 4. Hiten Shah on Batman, Robin, and the Success of Kissmetrics
Guest: Hiten Shah
Description: Hiten Shah, founder of Crazy Egg, Kissmetrics, and Quick Sprout, sits down with us to discuss how content marketing has played a role in the success of his companies. We’ll also talk about how to create meaningful content that resonates with your customers, what marketers need about using Snapchat, and why Batman and Robin exemplify the perfect co-founder duo.
Episode 5. How the Internet is Training the Next Generation of CMOs
Guest: Trevor Lynn
Description: Trevor Lynn, CMO at Social Tables, sits down to talk with us about how the internet is training the next generation of technology CMOs. We’ll also cover using company culture as a marketing tool, and how to adapt your marketing strategy when your company begins to grow. Be sure to subscribe and leave us a comment!
Episode 6. Why Every Business Should Have a Podcast
Guest: Allison Behringer
Description: Allison Behringer, host of the smash-hit podcast The Intern, sits down with us to discuss why every business should use podcasting to engage their customers. We’ll cover what you need to know launching your first podcast, how to measure success, and the best ways to hack your way into the iTunes new and noteworthy section. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates!
Episode 7. The Secret to Hiring a Digital Advertising Agency
Guest: Margaret Lawrence
Description: Margaret was the head of Google’s Agency Sales team in North America. She knows a few things about why hiring an agency to manage your digital advertising can be a game changer for your business, and to be honest, some of her reasons may surprise you.
Episode 8. Why Vanity Metrics Suck
Guest: Startup L. Jackson (Parker Thompson)
Description: Parker Thompson, aka Startup L. Jackson, sits down with us to talk about the meteoric rise of Twitter’s most popular startup parody account. We’ll talk about what it was like to be the man behind the mask, and how he single-handedly stole the title of “The Most Profane MotherF@#$er on Twitter” from 500 Startups founder Dave McClure.
Episode 9. The Secret to Dominating Your Mobile APp Advertising
Guest: Max Ade, Google
Description: The mobile app revolution has also dramatically impacted the way businesses think about engaging their audience and capturing new users. One of the questions we hear pretty frequently is when should businesses spend the money to build themselves a mobile app, and what should they be doing to promote their apps once they are built. This can be a difficult question to answer, so we brought in the big guns to help shed some light on the topic. Max Ade, Team Lead on Google’s Mobile App User Acquisition team, sits down with us to talk about the secrets to mastering your mobile app advertising.
Episode 10. What to Do When Your Market Changes Quickly
Guest: Dave Balter
Episode 11. Leveraging Empirical Content Marketing to Accelerate Sales
Guest: Kevin Dewalt
Description: We sat down with Kevin Dewalt to talk about the importance of SaaS content marketing, and why distribution isn’t all it’s cracked up to be. Kevin is a 5-time startup founder and current interim CMO at MadKudu, a company that uses data science to accelerate sales for B2B SaaS companies.
Episode 12. Are Kitten YouTube Videos the Secret to Time Management?
Guest: Nick Raithel
Description: We sat down with Nick Raithel to talk about something I struggle with Every. Single. Day. Time management. We’ll talk about the secrets to managing your time effectively, what tools you should be leveraging to make time management easier, and why browsing YouTube clips of kittens may actually be a good thing to do during your work day.
Episode 13. All Aboard the Live Video Hype Train!
Guest: Alessandra Colaci
Description: We sat down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it takes to make yourself interesting to an audience, and some live video pioneers you should be taking notes from.
Episode 14. The Art of Hiring the Best Sales People Possible – Listen First
Guest: Andy Paul
Description: We sat down with Andy Paul to talk about the secrets to hiring the best salespeople to take your business to the next level. We’ll talk about what a good first sales hire looks like for most companies, the best questions to ask a potential sales hire in an interview, and the resources you can use to make hiring a salesperson easy.
Episode 15. Content Marketing Mistakes to Avoid Like the Plague
Guest: Joanna Weibe
Description: We sat down with Joanna Weibe to talk about the content marketing mistakes you need to avoid like the plague. Joanna is the founder of Copy Hackers—a service that helps startups accelerate their growth through content marketing. They promise to help make your your content more persuasive, believable and usable, it says so right on their website 😉 On this episode of the Opt-In! podcast, you’ll learn: Why good content marketing can’t be cheap or easy, the dangers of using words like kick-ass and mofo to make yourself standout, and some tips on weaving your sales pitch inside of your content without looking shady.