digital marketing quotes 2016
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50+ Digital Marketing Quotes to Kickstart Your Day

The life of a digital marketer can bring about some awesomely high highs, and a ton of painfully low lows. When that campaign you spent hours on explodes with hundreds of conversions overnight, well, it may just be the best feeling in the world.

Now I don’t know about you, but for me, the highs never seem to last as long as the lows. Whenever I get into a marketing funk, I turn to the experts that shaped the marketing game for a pick-me-up to get myself back on track.

I keep a running list of my favorite digital marketing quotes from some of my favorite people in the space. Here’s my top 50 – tweet us @AdHawk with your favorite digital marketing quotes!

50 Digital Marketing Quotes to Kickstart Your Week

digital marketing quotes
joel chernov

2.   “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context andconnection.” — Beth Comstock, CMO @ General Electric 

3.   “Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth.” — Jonah Sachs, CEO @ Free Range Studios 

4.   “Increasingly, customers are associating brand not with a message but with their entire experience surrounding the product or service.” — Bryan Eisenberg, CMO @ Ideal Spot

5.   “Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling.” – Mike Volpe, former CMO / founder team member @ Hubspot

6. “If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf, CEO @ USG

7.   “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” — David Ogilvy, Founder of Ogilvy & Mather

seth godin quote9.   “Inbound marketing is a powerful tool. I’ve spent sizable chunks of my own career helping companies improve in this arena, which is why I know that the power of frame-of-mind awareness isn’t absolute.” — Jay Baer, President @ Convince

10.   “There is a difference between listening and waiting for your turn to speak.” – Simon Sinek, Author of Start With Why

11.   “Learn to say that you need help and don’t see it as a weakness. See it as a point of strength.” – Hiten Shah, Founder of Kissmetrics and Quick Sprout

tim ferris quote

13.   “Great execution is the ultimate differentiator.” – Margaret Molloy, CMO at Siegel Gale

14.  “The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach.” — Tom Fishburne, Founder of Marketoon Studios

15.  “The static snapshot of a single buyer is a key problem with buyer personas today. Organizations need to watch the continuous film of their buyers – instead of just looking at a snapshot in time – so they can see how the full story unfolds.” — Tony Zambito, Author of A Guide to Buyer Persona Development

16.  “The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it.” — Karin Timpone, ‎Global Marketing Officer @ Marriott International
neil patel quote

18.   “Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even if it’s not much of a secret, it’s still a pretty good marketing idea.” — Josh Bernoff, Co-Author of Groundswell and The Mobile Mind Shift

19.   “Focus on the core problem that your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.” — Laura Fitton, Inbound Marketing Evangelist @ HubSpot

20.   “Success is making those who believed in you look brilliant.” –  Dharmesh Shah, CTO of HubSpot

21.   “What you don’t do is surrender. You might retreat occasionally, but you don’t give up.” – Chris Brogan, Founder of New Marketing Labs

22.   “Your culture is your brand.” – Tony Hsieh, CEO @ Zappos

ann handley

24.   “When it comes to content and content marketing, you probably want to err on the side of making things SUPER amazing, not MVP.” — Rand Fishkin, Founder of Moz

25.   “Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.” — Gary Vaynerchuk, CEO at VaynerMedia

26.   “Start with empathy. Continue with utility. Improve with analysis. Optimize with love.” – Jonathon Colman, Content Strategy at Facebook

27.   “Marketing dilutes the power and impact of a story told live. So get that right first.” – Michael Troiano, CMO at Actifio

kristina halvorson29.   “Don’t let people tell you your ideas won’t work. If you’re passionate about an idea that’s stuck in your head, find a way to build it so you can prove to yourself that it doesn’t work.” — Dennis Crowley, CEO at Foursquare

30.   “Not viewing your email marketing as content is a mistake.” – Chris Baggott, CEO @ ClusterTruck

31.   “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” — Brian Halligan, CEO @ Hubspot

guy kawasaki

33.   “What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions.” – Naomi Niles, Founder @ ShiftFWD

34.   “I don’t care much for best practice. I care about conversions. That’s why I test.” – Michael Aagaard, Senior Conversion Optimizer @ Unbounce

chad pollitt36.   “The key ingredient to a better content experience is relevance.” – Jason MillerGlobal Content Marketing Leader @ LinkedIn

37.   “Increasingly, the mass marketing is turning into a mass of niches.” – Chris AndersonCEO @ 3D Robotics

38.   “Your website is your greatest asset. More people view your webpages than anything else.” – Amanda Sibley, Manager @ Hubspot

39.   “When you start with what’s at stake for the buyer, you earn the right to their attention.” — Jake Sorofman, VP of Research @ Gartner

40.   “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” —Peter Drucker, Author of Managing for Results

41.   “Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” — Marc Ostrofsky, Author of Get Rich Quick

42.   “Money coming in says I’ve made the right marketing decisions.” — Adam Osborne, Founder of Osbourne Computer Corporation 

43.   “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?” –Jim Kukral, Author of Attention, This Book Will Make You Money

44.   “The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’” — Jeffrey Zeldman, Founder of A Book Apart 

Rebecca Lieb46.   “Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.” — Mike Moran, President @ Mike Moran Group

47.   “It’s much easier to double your business by doubling your conversion rate than doubling your traffic.” — Bryan Eisenberg, CMO @ Ideal Spot

avinash kaushik

49.   “If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink, eChannels Manager @ ComEd

50.   “Branded content is created for a company. A content brand is created for a valuable company.” — Drew Davis, Founder of Monumental Shift

51.   “Give them quality. That’s the best kind of advertising.” — Milton Hershey, Founder of the Hershey Company

52.   “Doing well with blogging is not about writing one key post, it is about performing day-after-day and helping a few people at a time.” — Aaron Wall, Author of The SEO Blog

Well, that’s all folks. Leave us a comment below if we missed any of your favorite digital marketing quotes. We’ll make sure to add them to the list! 

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About the Author

Dan Pratt is the co-founder and COO of AdHawk (Techstars ‘15). Prior to founding AdHawk, he worked on the Accelerated Growth team at Google, helping startups assess, refine and grow their digital advertising. He’s an expert in all forms of paid advertising and has been honing his marketing and sales skills since selling homemade pizza from his desk in third grade.