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Opt-In! A Sales and Marketing Podcast

Secrets to Hiring a Digital Advertising Agency

with ex-Googler Margaret Lawrence

Managing all the pieces of your digital advertising strategy can be a daunting task for any business owner (it’s the biggest reason why we started AdHawk). Google Adwords, Facebook, Instagram, Twitter, where do you start?

For many companies, hiring a digital advertising agency can help alleviate much of the burden and turn your business into a money printing operation. But it’s important to understand that not all agencies are created equal, and that picking the right one is crucial to future success.

Today I’m sitting down with Margaret Lawrence. Margaret was the head of Google’s Agency Sales team in North America. She knows a few things about why hiring an agency to manage your digital advertising can be a game changer for your business, and to be honest, some of her reasons may surprise you.

On this episode of the Opt-In! podcast, you’ll learn:

  • Why hiring an agency to manage your digital advertising can be a game changer for your business
  • What to look for when hiring an agency for the first time
  • Why hiring an agency doesn’t mean you get to stop paying attention to your performance metrics 

Listen to the Podcast


Show-notes from the Podcast

  • Check out Margaret’s new company Motus

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About the Author

Dan Pratt is the co-founder and COO of AdHawk (Techstars ‘15). Prior to founding AdHawk, he worked on the Accelerated Growth team at Google, helping startups assess, refine and grow their digital advertising. He’s an expert in all forms of paid advertising and has been honing his marketing and sales skills since selling homemade pizza from his desk in third grade.