Meet your dream co-founder duo: Batman & Robin.
Hiten Shah and Neil Patel are the Batman & Robin of the SAAS marketing world. Their missions include the likes of KISSmetrics, Crazy Egg, and HelloBar.
According to Hiten, on every project and initiative, somebody is Batman and everyone else is Robin – each taking ownership of an essential role.
Even if you have two elite marketers like Hiten and Neil, only darkness arises from “two Batmen” trying to do the same thing in different ways.
Essentially, divide and conquer is KEY to success with your cofounder and for your business.
Hiten Shah sits down to break down his Batman and his Robin moments in building massively successful companies.
On this episode of the Opt-In! podcast, you’ll learn:
- How to create meaningful content that resonates with your customers
- What marketers need to know about using Snapchat
- Why Batman and Robin exemplify the perfect co-founder duo