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Opt-In! A Sales and Marketing Podcast

Hiten Shah on Batman, Robin, and the Success of KISSmetrics

Meet your dream co-founder duo: Batman & Robin.

batman and robin

Hiten Shah and Neil Patel are the Batman & Robin of the SAAS marketing world. Their missions include the likes of KISSmetrics, Crazy Egg, and HelloBar.

According to Hiten, on every project and initiative, somebody is Batman and everyone else is Robin – each taking ownership of an essential role.

Even if you have two elite marketers like Hiten and Neil, only darkness arises from “two Batmen” trying to do the same thing in different ways.

Essentially, divide and conquer is KEY to success with your cofounder and for your business.

Hiten Shah sits down to break down his Batman and his Robin moments in building massively successful companies.

On this episode of the Opt-In! podcast, you’ll learn:

  • How to create meaningful content that resonates with your customers
  • What marketers need to know about using Snapchat
  • Why Batman and Robin exemplify the perfect co-founder duo


Show-notes from the Podcast

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About the Author

Dan Pratt is the co-founder and COO of AdHawk (Techstars ‘15). Prior to founding AdHawk, he worked on the Accelerated Growth team at Google, helping startups assess, refine and grow their digital advertising. He’s an expert in all forms of paid advertising and has been honing his marketing and sales skills since selling homemade pizza from his desk in third grade.