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Opt-In! A Sales and Marketing Podcast

Leveraging Empirical Content Marketing to Accelerate Sales

with Kevin Dewalt

Distributing content sucks. There, I said it.

It might be the single hardest thing to get right when building out your content marketing strategy. After spending hours writing the perfect blog post (it’s 1:37am as I type this, shoutout to Red Bull), it will take you an equal amount of time (maybe more) to get it in front of the people that will find it the most helpful/interesting.

Well, what if I told you the distribution side of content marketing wasn’t necessary?

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Today we’re sitting down with Kevin Dewalt to talk about the importance of SaaS content marketing, and why distribution isn’t all it’s cracked up to be. Kevin is a 5-time startup founder and current interim CMO at MadKudu, a company that uses data science to accelerate sales for B2B SaaS companies. He’s obsessed with data’s role in crafting perfect pieces of content for SaaS companies, and I couldn’t be more excited to share his thoughts with you.   

On this episode of the Opt-In! podcast, you’ll learn:

  • The concept behind Empirical Content Marketing
  • Why Kevin thinks distributing content isn’t worth your time
  • What the God of Statistics, Nate Silver, can teach marketers about writing compelling content

Listen to the Podcast

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Show-notes from the Podcast

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About the Author

Dan Pratt is the co-founder and COO of AdHawk (Techstars ‘15). Prior to founding AdHawk, he worked on the Accelerated Growth team at Google, helping startups assess, refine and grow their digital advertising. He’s an expert in all forms of paid advertising and has been honing his marketing and sales skills since selling homemade pizza from his desk in third grade.