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Opt-In! A Sales and Marketing Podcast

Startup L. Jackson on Why Vanity Metrics Suck

with Parker Thompson

It’s no secret that we’re big fans of Twitter here on the AdHawk team. We think it’s one of the best ways to interact with your customers, and the perfect opportunity to craft the tone/voice that will resonate best with your audience.

Now that last part is key. It can take some time to develop your voice, and it should almost happen organically. Too little polish, and your audience may not take you seriously. Too much polish, and you may come across as fake or insincere.


There have been a lot of people and companies that have nailed this balance on Twitter. Gary Vaynerchuk (@garyvee), Unbounce (@unbounce), and Jon Loomer (@jonloomer) are a few of the best, but our all time favorite wasn’t a person or a company. It was little cartoon image named Startup L. Jackson.

Parker Thompson, aka Startup L. Jackson, sits down with us to talk about the meteoric rise of Twitter’s most popular startup parody account. We’ll talk about what it was like to be the man behind the mask, and how he single-handedly stole the title of “The Most Profane MotherF@#$er on Twitter” from 500 Startups founder Dave McClure.

On this episode of the Opt-In! podcast, you’ll learn:

  • What it takes to create an insanely popular social media brand like Startup L. Jackson
  • Why optimizing for vanity metrics can be bad for your business
  • Some of the big reasons why businesses fail quickly

Listen to the Podcast


Show-notes from the Podcast

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About the Author

Dan Pratt is the co-founder and COO of AdHawk (Techstars ‘15). Prior to founding AdHawk, he worked on the Accelerated Growth team at Google, helping startups assess, refine and grow their digital advertising. He’s an expert in all forms of paid advertising and has been honing his marketing and sales skills since selling homemade pizza from his desk in third grade.