The top twitter marketing influencers you should follow
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18 Digital Marketing Influencers You Need To Follow On Twitter

Trying to find worthwhile content within the 500 million tweets sent every day on Twitter can be overwhelming, to say the least. Even if you’re parsing through specific hashtags like #digitalmarketing or #seo, much of it is overgrown with spammers tweeting hundreds of times per minute.

Let us help you assuage that frustration with the 18 best digital marketers to follow on Twitter who are guaranteed to spice things up as you scroll, waiting for your frozen lunch to finish in the microwave.

If you’re looking for people to follow you, check out our tutorial on how to boost your follower count with Twitter Ads.

1. Joe Chernov @jchernov

Followers: 25.2k+

Joe Chernov's Twitter never disappoints

Oftentimes, marketers can sound a bit like a BuzzFeed-inspired broken record:  5 tips to crush [insects], the beginner’s guide to [potatoes], How [bacon] grew to over 1 trillion social media followers (we’re guilty of this, too). @jchernov combines insightful content with some authentic crass and wit, making his feed quite enjoyable.

Why Joe made our list: There’s something amazing about back-to-back tweets consisting of a “Sharknado 3” drinking game and a 6-month Analysis Blog Quality vs. QuantityFrom Sharknado to Blogging Tips

2. Scott Galloway @ProfGalloway

Followers: 65.6k+


After years of producing his own industry-altering content, Scott Galloway is now a fountain of information, consistently sharing posts from his NYT bestseller and marketing insights from L2. Unabridged and free of the many frills that try to suck in viewers, Scott Galloway cuts the fat that many Twitter accounts hold onto by simply blasting informative snippets in the business & marketing world.

Why Andy made our list: Scott Galloway brilliantly ties insightful research with tear-jerking comedy.

3. Ann Handley @MarketingProfs

Followers: 419k+

Why Ann Handley is the Queen of Content Writing

From layman guides on creating infographics, much-deserved blog shoutouts, and marketing-focused community seminars, Ann Handley does it all. Ann is so good at this, that she helped build, an industry-leading marketing blog, MOOC, and marketing strategist group. You can view free marketing-centered webinars like “Five Way to Prove the Value of Your Marketing Team,” on a weekly basis from her site.

Why Anne made our list: Creator of 600,000-member marketing professional marketplace for content, webinars, schooling, and more.

4. Danny Sullivan @dannysullivan

Followers: 529k+

Danny Sullivan's hilarious take on Digital

If you aren’t already following @marketingland and @sengineland, you can stop calling yourself a digital marketer. As a founder of these massive (more than half a million Twitter followers) sites, Sullivan can be found Tweeting his favorite articles, live-tweeting major media events like VidCon, and humorously bashing Google. If you somehow don’t love a good Google rant, Sullivan still provides massive value, only sharing what he finds important in media news. Something tells us, he’s got a knack for that type of thing.

Why Danny made our list: Danny is a refreshing, no-bs marketer who keeps things brutally honest.

5. Gary Vaynerchuk @garyvee 

Followers: 1.57 Million +

Gary Vaynerchuk is dominating the entrepreneurship space

No marketing list would be complete without @garyvee. He’s gone from marketing guru to businesses hegemon, transforming into a household name for marketers and entrepreneurs. With his #AskGaryVee Facebook video series, Vaynerchuk has diversified beyond Twitter, which makes him more of an overall hero in the business and marketing community.

“Hustle, crush it, go big!” – @garyvee

Why Gary made our list:  Motivational marketing superstar who’ll rile you up whether you like it or not.

6. Heidi Cohen @heidicohen

Followers: 33k+

Heidi Cohen delivers

When she’s not professing over lectures at NYU, Heidi manages the Actionable Marketing Guide blog. Unlike many marketing professionals, Heidi drives content towards measuring marketing ROI rather than simple content creation. Her article on making your social media marketing measurable (linked above) is one of our favorites. It outlines the riddle we are trying to solve at AdHawk; very few businesses are capable of tracking lead generation, marketing ROI, and attributed revenue across social media platforms.

Why Heidi made our list:  *@heidicohen’s Twitter feed overwhelms with quality rather than quantity 

7. Larry Kim @LarryKim

Followers: 738k+

Larry Kim's Marketing Tips on Twitter

We must confess, we’re big Larry Kim fans.

From the trenches of every major digital marketing publisher, and as the Founder of Wordstream, Larry Kim provides deep insights and thought-provoking content through lead stories, digital marketing trends, and pleasant infographics. Larry’s feed hosts a perfect balance of self-authored content, important up-to-date digital trends, and personal snapshots of his life now as CEO at Mobile Monkey, as a family man, and as an overall marketing guru.

Why Larry made our list: Larry is a self-authored content king who goes viral when he breathes

8. Mike Troiano @miketrap

Followers: 12.7k+

Screen Shot 2015-07-28 at 1.09.16 PM

A true Bostonian with a knack for killer marketing tips, Mike Troiano brings a love of coffee, writing, and food trucks to the Twitter feed. @miketrap is an entrepreneur at heart, so he’s always looking out for the little guy even though he eats at the VC table on occasion.

Why Mike made our list:*@miketrap’s Twitter feed keeps it real while providing some brilliant tips

9. Oli Gardner @oligardner

Followers: 27.7k+

If you're a content marketer, following Oli Gardner is a must

No matter how engaging the content a person shares is, link after link can get becoming draining. The Unbounce co-founder, Oli Gardner carefully shares proven marketing processes, lasting trends, and comical quibs from his daily life.

Why Oli made our list: *A marketing, business, and overall “being a person guru” @oligardner will spice up your feed

10. Sonia Simone @soniasimone

Followers: 21,430

Sonia Simone is an authority in the content marketing space

To stay up on how women are absolutely crushing it in the digital marketing realm, check out @soniasimone. She’s original, impassioned, and a little snarky at times (in the best 140 characters way). As a leader of copyblogger, Simone helps curate podcasts, copywriting guides, SEO walkthroughs, and full-fledged marketing services.

Why Sonia made our list: *Women like @soniasimone rule the content marketing & #digitalmarketing spaces

11. Rhea Drysdale @rhea

Followers: 19,699

Rhea Drysdale is a strong advocate for diversity in the workplace

To add a little SEO-focused flair to your Marketing feed, check out Rhea Drysdale. If she’s not promoting her own pro-tips from Outspoken media, @rhea freely shares some of the best content around on Twitter. As I said, many of the top marketing influencers are content-focused, but @Rhea tells it like it is in the SEO world, helping you avoid some cliches and major mistakes for your business.

Why Rhea made our list: *@rhea is a marketing pro & startup lover after our own hearts

12. Jay Baer @JayBaer

Followers: 255k+

Baer is a New York Times Best Selling Author of 5 books, founded 5 multi-million dollar firms, and won plenty of awards for the Social Pros Podcast. It’s safe to say, he’s a seasoned marketer. He’s also an incredible keynote speaker, delivering tons of entertaining and hard-hitting speeches about everything from building Customer Experiences to Content Marketing.

Jay Baer's Twitter

Why Jay made our list: If you aren’t a fan of Jay Baer yet, he’ll convince ya and he’ll for sure convert ya.

13. Joe Pulizzi @JoePulizzi

Followers: 135k+

Joe Pulizzi Content Marketing World

Joe Pulizzi is often named the Godfather of Content Marketing for all the right reasons. He founded Content Marketing Institute and coined the term Content Marketing after realizing that the traditional advertising model was just not cutting it anymore. CMI was sold to UBM in 2016 in a hefty buyout and he continues to push the #ContentMarketingMovement forward.

Why Joe made our list: Joe Pulizzi’s expertise will turn up your content marketing knowledge tenfold.

14. Jeff Bullas @JeffBullas

Followers: 556k+

Jeff Bullas Content Marketing Pro

Want to know how to optimize your Facebook ads AND learn how to be a more productive marketer, then follow Jeff Bullas, the Vsauce of marketing. He’s the king when it comes to quick, easy to read, and actionable content that’ll sharpen your marketing noggin.

Why Jeff made our list: Jeff is the one-stop-shop for digestible and actionable marketing content.

15. Rand Fishkin @RandFish

Followers: 393k+

Moz's Rand Fishkin

The New Jersey native, Rand Fishkin is highly regarded as “one of the good guys in marketing,” for his openness, transparency, and sharp business acumen. Fishkin absolutely lives and breathes MOZ, and his content shows it.

Not only does he provide practical takeaways every week in his Whiteboard Friday series, he never fails to include that personal touch. Earning the trust and building that audience over time is one of the major reasons why Moz’s software is currently valued at $120 million.

Why Rand made our list: Rand Fishkin is the go-to guy for all things SEO and rocks a wicked mustache.

16. Perry Marshall @PerryMarshall

Followers: 30.6k+

Whenever we’re asked where one can learn PPC on their own, we direct them to the AdHawk Academy. If for some reason they want more resources, we say Perry Marshall is your guy. Although most of us probably can’t afford a consulting session with him, Marshall provides a ton of free content that helps PPC marketers stay in the loop with what’s going on in the crazy world of digital advertising.

His occasional philosophical quote like this one is also a nice change of pace.

Perry Marshall Philosophical Tweet

Why Perry made our list: Perry Marshall is the go-to guy for PPC 101.

17. Barry Schwartz @RustyBrick

Followers: 99.8k+

Barry Schwartz is always the first to break any news related to Google AdWords. Barry heads a blog called Search Engine Roundtable, where he recaps and reports the most interesting topics within the SEM sphere.

Barry Schwartz

Why Barry made our list: Stay up to date with all things AdWords via Barry Schwartz.

18. The AdHawk Marketing Team @AdHawk

Followers: 5.53k+

1/10 people who read this post won’t scroll this far, so we figure some self-promo will only put 1/10 of you on our bad side. (That’s the right math, right??). We think great content is a team sport. That’s why we let the whole team share their insights, knowledge, and occasional rants about digital advertising. It makes for some great stuff, trust me.

Why AdHawk made our list: We get a lot of retweets from AdHawk employees & their parents, so we must be doing something right.

Thanks for reading!

If you’re getting a little hot and bothered by the massive followings these marketing professionals have accrued, don’t fret. They all started at 0 followers like the rest of us. It is important to note that the majority of this list have been on the Twitter bandwagon since 2007, when and yammer were still competitors.

Hit us up on Twitter with your favorite Marketing Influencers: @AdHawk 

3 responses to “18 Digital Marketing Influencers You Need To Follow On Twitter

    1. It’s our pleasure! We really love everything you share on Twitter. Our team will be relocating to NYC after we finish up Techstars Boulder. Let us know if you have any tips!

  1. Excellent blog – I have been following many of these influencers for a long time, I tend to focus on Web, but Oli Gardner has really helped me develop my knowledge of Digital Marketing – I am happy to connect with anyone

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About the Author

Marketing and Growth Director at AdHawk. Helping business find confidence and success online, one hefty article at a time.