Trying to find worthwhile content within the 500 million tweets sent every day on Twitter can be overwhelming, to say the least. Even if you’re parsing through specific hashtags like #digitalmarketing or #seo, much of it is overgrown with spammers tweeting hundreds of times per minute.
Let us help you assuage that frustration with the 18 best digital marketers to follow on Twitter who are guaranteed to spice things up as you scroll, waiting for your frozen lunch to finish in the microwave.
If you’re looking for people to follow you, check out our tutorial on how to boost your follower count with Twitter Ads.
1. Joe Chernov @jchernov
Oftentimes, marketers can sound a bit like a BuzzFeed-inspired broken record: 5 tips to crush [insects], the beginner’s guide to [potatoes], How [bacon] grew to over 1 trillion social media followers (we’re guilty of this, too). @jchernov combines insightful content with some authentic crass and wit, making his feed quite enjoyable.
Why Joe made our list: There’s something amazing about back-to-back tweets consisting of a “Sharknado 3” drinking game and a 6-month Analysis Blog Quality vs. Quantity
2. Scott Galloway @ProfGalloway
— Scott Galloway (@profgalloway) November 1, 2017
After years of producing his own industry-altering content, Scott Galloway is now a fountain of information, consistently sharing posts from his NYT bestseller and marketing insights from L2. Unabridged and free of the many frills that try to suck in viewers, Scott Galloway cuts the fat that many Twitter accounts hold onto by simply blasting informative snippets in the business & marketing world.
Why Andy made our list: Scott Galloway brilliantly ties insightful research with tear-jerking comedy.
3. Ann Handley @MarketingProfs
From layman guides on creating infographics, much-deserved blog shoutouts, and marketing-focused community seminars, Ann Handley does it all. Ann is so good at this, that she helped build marketingprofs.com, an industry-leading marketing blog, MOOC, and marketing strategist group. You can view free marketing-centered webinars like “Five Way to Prove the Value of Your Marketing Team,” on a weekly basis from her site.
Why Anne made our list: Creator of 600,000-member marketing professional marketplace for content, webinars, schooling, and more.
4. Danny Sullivan @dannysullivan
If you aren’t already following @marketingland and @sengineland, you can stop calling yourself a digital marketer. As a founder of these massive (more than half a million Twitter followers) sites, Sullivan can be found Tweeting his favorite articles, live-tweeting major media events like VidCon, and humorously bashing Google. If you somehow don’t love a good Google rant, Sullivan still provides massive value, only sharing what he finds important in media news. Something tells us, he’s got a knack for that type of thing.
Why Danny made our list: Danny is a refreshing, no-bs marketer who keeps things brutally honest.
5. Gary Vaynerchuk @garyvee
Followers: 1.57 Million +
No marketing list would be complete without @garyvee. He’s gone from marketing guru to businesses hegemon, transforming into a household name for marketers and entrepreneurs. With his #AskGaryVee Facebook video series, Vaynerchuk has diversified beyond Twitter, which makes him more of an overall hero in the business and marketing community.“Hustle, crush it, go big!” – @garyvee
Why Gary made our list: Motivational marketing superstar who’ll rile you up whether you like it or not.
6. Heidi Cohen @heidicohen
When she’s not professing over lectures at NYU, Heidi manages the Actionable Marketing Guide blog. Unlike many marketing professionals, Heidi drives content towards measuring marketing ROI rather than simple content creation. Her article on making your social media marketing measurable (linked above) is one of our favorites. It outlines the riddle we are trying to solve at AdHawk; very few businesses are capable of tracking lead generation, marketing ROI, and attributed revenue across social media platforms.
Why Heidi made our list: *@heidicohen’s Twitter feed overwhelms with quality rather than quantity
7. Larry Kim @LarryKim
Followers: 738k+We must confess, we’re big Larry Kim fans.
From the trenches of every major digital marketing publisher, and as the Founder of Wordstream, Larry Kim provides deep insights and thought-provoking content through lead stories, digital marketing trends, and pleasant infographics. Larry’s feed hosts a perfect balance of self-authored content, important up-to-date digital trends, and personal snapshots of his life now as CEO at Mobile Monkey, as a family man, and as an overall marketing guru.
Why Larry made our list: Larry is a self-authored content king who goes viral when he breathes
8. Mike Troiano @miketrap
A true Bostonian with a knack for killer marketing tips, Mike Troiano brings a love of coffee, writing, and food trucks to the Twitter feed. @miketrap is an entrepreneur at heart, so he’s always looking out for the little guy even though he eats at the VC table on occasion.
Why Mike made our list:*@miketrap’s Twitter feed keeps it real while providing some brilliant tips
9. Oli Gardner @oligardner
No matter how engaging the content a person shares is, link after link can get becoming draining. The Unbounce co-founder, Oli Gardner carefully shares proven marketing processes, lasting trends, and comical quibs from his daily life.
Why Oli made our list: *A marketing, business, and overall “being a person guru” @oligardner will spice up your feed
10. Sonia Simone @soniasimone
To stay up on how women are absolutely crushing it in the digital marketing realm, check out @soniasimone. She’s original, impassioned, and a little snarky at times (in the best 140 characters way). As a leader of copyblogger, Simone helps curate podcasts, copywriting guides, SEO walkthroughs, and full-fledged marketing services.
Why Sonia made our list: *Women like @soniasimone rule the content marketing & #digitalmarketing spaces
11. Rhea Drysdale @rhea
To add a little SEO-focused flair to your Marketing feed, check out Rhea Drysdale. If she’s not promoting her own pro-tips from Outspoken media, @rhea freely shares some of the best content around on Twitter. As I said, many of the top marketing influencers are content-focused, but @Rhea tells it like it is in the SEO world, helping you avoid some cliches and major mistakes for your business.
Why Rhea made our list: *@rhea is a marketing pro & startup lover after our own hearts
12. Jay Baer @JayBaer
Baer is a New York Times Best Selling Author of 5 books, founded 5 multi-million dollar firms, and won plenty of awards for the Social Pros Podcast. It’s safe to say, he’s a seasoned marketer. He’s also an incredible keynote speaker, delivering tons of entertaining and hard-hitting speeches about everything from building Customer Experiences to Content Marketing.
Why Jay made our list: If you aren’t a fan of Jay Baer yet, he’ll convince ya and he’ll for sure convert ya.
13. Joe Pulizzi @JoePulizzi
Joe Pulizzi is often named the Godfather of Content Marketing for all the right reasons. He founded Content Marketing Institute and coined the term Content Marketing after realizing that the traditional advertising model was just not cutting it anymore. CMI was sold to UBM in 2016 in a hefty buyout and he continues to push the #ContentMarketingMovement forward.
Why Joe made our list: Joe Pulizzi’s expertise will turn up your content marketing knowledge tenfold.
14. Jeff Bullas @JeffBullas
Want to know how to optimize your Facebook ads AND learn how to be a more productive marketer, then follow Jeff Bullas, the Vsauce of marketing. He’s the king when it comes to quick, easy to read, and actionable content that’ll sharpen your marketing noggin.
Why Jeff made our list: Jeff is the one-stop-shop for digestible and actionable marketing content.
15. Rand Fishkin @RandFish
The New Jersey native, Rand Fishkin is highly regarded as “one of the good guys in marketing,” for his openness, transparency, and sharp business acumen. Fishkin absolutely lives and breathes MOZ, and his content shows it.
Not only does he provide practical takeaways every week in his Whiteboard Friday series, he never fails to include that personal touch. Earning the trust and building that audience over time is one of the major reasons why Moz’s software is currently valued at $120 million.
Why Rand made our list: Rand Fishkin is the go-to guy for all things SEO and rocks a wicked mustache.
16. Perry Marshall @PerryMarshall
Whenever we’re asked where one can learn PPC on their own, we direct them to the AdHawk Academy. If for some reason they want more resources, we say Perry Marshall is your guy. Although most of us probably can’t afford a consulting session with him, Marshall provides a ton of free content that helps PPC marketers stay in the loop with what’s going on in the crazy world of digital advertising.
His occasional philosophical quote like this one is also a nice change of pace.
Why Perry made our list: Perry Marshall is the go-to guy for PPC 101.
17. Barry Schwartz @RustyBrick
Barry Schwartz is always the first to break any news related to Google AdWords. Barry heads a blog called Search Engine Roundtable, where he recaps and reports the most interesting topics within the SEM sphere.
Why Barry made our list: Stay up to date with all things AdWords via Barry Schwartz.
18. The AdHawk Marketing Team @AdHawk
1/10 people who read this post won’t scroll this far, so we figure some self-promo will only put 1/10 of you on our bad side. (That’s the right math, right??). We think great content is a team sport. That’s why we let the whole team share their insights, knowledge, and occasional rants about digital advertising. It makes for some great stuff, trust me.
— AdHawk 📈 (@adhawk) October 19, 2017
Why AdHawk made our list: We get a lot of retweets from AdHawk employees & their parents, so we must be doing something right.
Thanks for reading!
If you’re getting a little hot and bothered by the massive followings these marketing professionals have accrued, don’t fret. They all started at 0 followers like the rest of us. It is important to note that the majority of this list have been on the Twitter bandwagon since 2007, when about.me and yammer were still competitors.
Hit us up on Twitter with your favorite Marketing Influencers: @AdHawk